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Category: Influencer Marketing

Influencer Marketing

Influencer Marketing: 5 Ways that Influencers Fake Their Performance

Influencer Marketing has become a very popular tool, in New Zealand as elsewhere, but the…

2019

Sponsorship Opportunity: NZ Marketing Trends Reports

We’re experimenting with a different approach to our Marketing Trends reports in 2019 — but…

Influencer Marketing

7 Effective Influencer Marketing Strategies on Instagram

78% of social influencers prefer to partner with brands through Instagram, according to recent research.…

Fail

Influencer Marketing Failures and How to Avoid Them

Influencer Marketing is quite the buzz these days, and no wonder — the appeal is…

Influencer Marketing

Influencer Marketing Fail: PR Firm Sues Influencer

Oops — this isn’t how Influencer Marketing is supposed to work. PR Daily reports, channeling…

2018

The Most Popular Influencer Marketing Categories 2018

As you’ve no doubt heard, Influencer Marketing is big business. It’s become a key promotional…