Category: Influencer Marketing

2025

Is Influencer Marketing at Risk because of Meta’s Community Notes?

You’ve probably heard that Meta (parent of Facebook and Instagram) is abandoning fact-checking. What you…

Influencer Marketing has become a very popular tool, in New Zealand as elsewhere, but the…

2019

We’re experimenting with a different approach to our Marketing Trends reports in 2019 — but…

78% of social influencers prefer to partner with brands through Instagram, according to recent research.…

Fail

Influencer Marketing is quite the buzz these days, and no wonder — the appeal is…

Oops — this isn’t how Influencer Marketing is supposed to work. PR Daily reports, channeling…

2018

As you’ve no doubt heard, Influencer Marketing is big business. It’s become a key promotional…