Digital Marketing continues to grow strongly and remains New Zealand’s most dominant medium. It’s time to upskill yourself.
Digital advertising expenditure now accounts for two-thirds of all adspend in New Zealand.
So how confident do you feel about your Digital Marketing expertise?
To help you on your way, allow us to point you towards our range of courses that offer continuing professional development in various aspects of digital marketing.
Upskill Yourself in Digital Marketing for 2026 with our online training courses.
All our courses are developed specifically for New Zealand conditions and are freshly updated for 2026.
Here are the current courses (click on the links for more details about each course):
USING AI FOR MARKETING
It’s now more important than ever for businesses to master the essential elements of AI for marketing.
Dive into the digital future with our AI for Marketers course! This exclusive training is your golden ticket to mastering AI in the marketing realm, specially designed for New Zealand’s vibrant marketing community.
Unlock the power to revolutionize your strategies, elevate content creation, and decode consumer insights like never before. Whether you’re aiming to amplify engagement, boost conversions, or innovate with unparalleled personalization, this course is your pathway to becoming an AI-savvy marketer.
Check out the details of our AI for Marketers online training course here.
—
ADVANCED AI FOR MARKETERS
The Advanced AI for Marketers course is an eleven-week, browser-based program designed for experienced New Zealand marketing professionals, digital leads, and brand managers who want to transition from casual AI users to strategic “orchestrators” of autonomous systems.
By the end of the course, students are expected to possess the technical and strategic skills to build multi-agent workflows and lead AI transformation within their organizations.
Check out the details of our Advanced AI for Marketers online training course here.
DIGITAL MARKETING
—
NZ Digital Marketing Essentials 2026
Stay up-to-date with the latest Digital Marketing developments for 2026.
Step into the digital marketing arena with confidence with our “NZ Digital Marketing Essentials 2026” course, specifically designed for New Zealand marketers seeking to keep up-to-date with the digital landscape. From mastering AI to social media savviness to SEO expertise, email marketing strategies to content creation wizardry, this course covers all the bases. Equip yourself with the tools and knowledge to craft compelling digital campaigns that resonate with your audience, drive engagement, and accelerate business growth.
In an ever-evolving digital world, staying ahead means constantly adapting and learning. That’s exactly what our course offers—up-to-date, practical skills tailored for the New Zealand market. Whether you’re a budding marketer looking to make your mark or a seasoned professional aiming to update your skill set, “NZ Digital Marketing Essentials 2025” is your roadmap to success. Dive in and transform your digital marketing prowess into your most powerful professional asset.
Check out the details of our NZ Digital Marketing Essentials 2026 online training course here.
—
Certificate in Digital Marketing
Unlock the full potential of digital marketing with our “Certificate in Digital Marketing” course, meticulously crafted for New Zealand marketers who are eager to excel in the digital realm. This comprehensive certification course offers a deep dive into every critical aspect of digital marketing—from SEO and SEM to social media marketing, content marketing, email campaigns, and analytics. It’s the perfect blend of theory and practical skills, designed to empower you with the knowledge and tools needed to navigate the complexities of the digital world effectively.
As the digital landscape continues to evolve, staying competitive means not just keeping up, but staying ahead. That’s where this course comes in. Whether you’re aiming to boost your career, elevate your business, or simply stay relevant in an ever-changing field, our “Certificate in Digital Marketing” provides a solid foundation and advanced insights tailored to the New Zealand market. Equip yourself with cutting-edge skills, earn a certification that speaks volumes, and open doors to new opportunities in the digital marketing sphere. Begin your journey to becoming a digital marketing expert today.
For more details of the Certificate in Digital Marketing online course, please click here.
—
Digital Marketing 101
Digital Marketing 101 is a 26-part online training course designed for students who may know very little about Digital Marketing, touching on a wide range of Digital Marketing topics over a six-month period.
For more information about Digital Marketing 101, please click here.
—
SOCIAL MEDIA MARKETING COURSES
The Principles & Practice of Social Media Marketing
For those new to Social Media Marketing: this is a thirteen-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
For more details of the Social Media Marketing online course, please click here.
Advanced Social Media Marketing Course
Moving beyond platform basics, this curriculum addresses the complex, real-world challenges of modern digital marketing, from proving ROI in a post-cookie world to leveraging AI for competitive advantage. Students will learn the specialized skills required to manage the “Social Stack”—the collection of distinct disciplines including performance marketing, social commerce, community architecture, and data analysis—transforming their social media function from a cost center into a primary driver of business growth.
For more details of the Advanced Social Media Marketing online course, please click here.
—
We also have a combined course that will help you master both of New Zealand’s most powerful social media:
By far the most powerful social media channels for NZ marketers these days are Facebook and Instagram.
That’s where the audiences are, and that’s where YOU need to be.
- Through Facebook you can reach an estimated 3.1 million Kiwis 13+
- Through Instagram you can reach an estimated 1.95 million Kiwis 13+
Of course, there’s rather more to Facebook and Instagram marketing than making a few posts or taking a few pretty pictures and hoping to reach large numbers of your target audience.
Effective social media marketing requires the right knowledge, tools, tips and techniques to help you get noticed and to encourage your audience to engage with you and your brand.
That’s where we can help.
In recognition of the combined strengths of Facebook and Instagram, we’ve taken the best of our popular Facebook and Instagram courses, and blended them together into a powerful thirteen-part Complete Facebook and Instagram Marketing online training course.
This combined course will bring you up to speed with what’s required to make your social media marketing on Facebook and Instagram really work for you in 2023.
Check out the details of our Complete Facebook and Instagram Marketing online training course by clicking here.
TikTok Marketing
If your target market is Kiwis Under 35 (or even just “young at heart”),you should consider TikTok marketing.
TikTok has exploded in popularity over the past few years, especially among younger audiences (thanks in part to Covid and the need for home-grown entertainment.
Check out the details of our TikTok Marketing online training course by clicking here.
—
How to Prepare an Effective Social Media Brief
Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.
For more details of the How to Prepare an Effective Social Media Brief programme, please click here.
—
Writing for the Web course
Effective writing has become an absolutely core competency when communicating online. Not just any writing, however. Different media require different approaches. The headline that might have looked wonderful in the newspaper probably won’t fit within the constraints of Facebook or Instagram character counts.
Our Writing for the Web course covers the key elements you need to know to communicate effectively to online audiences.
For more information about our Writing for the Web course, please click here.
—
Online Video Marketing course
Online Video is now New Zealand’s most popular broadcast medium, with YouTube alone reaching more than half the country on a daily basis (according to research by NZ On Air).
And online video is a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.
So let’s cut to the chase. It’s well past time for you to upskill yourself in online video marketing. That’s why we’re launching our newest short course on the topic.
For more details of the Online Video Marketing course, please click here.
