Earlier this month, the NZ Advertising Standards Authority released its 2018 Advertising Turnover report, revealing that Digital Advertising Expenditure has now surpassed a billion dollars. For the year ended December 31 2018, NZ advertisers spent a total of 1.062 Billion Dollars in the digital realm, representing 40.33% of the total $2.633 billion advertising expenditure for the year.
That precedent-setting digital total was made up of $903 million in pure digital adspend, with the $159 million balance representing digital activities conducted under the auspices of the traditional media players:
- Television $31 million
- Newspapers $94 million
- Magazines $30 million
- Radio $4 million
Here’s the breakdown by medium for the year:
If we look back over the last seven years, it’s easy to see the steady growth of digital at the expense of, well, almost everything else:
We can’t say we’re surprised — we’ve been advocating digital marketing for many, many years — but we are delighted.
If you, like many of our colleagues, are concerned about what you DON’T KNOW about Digital Marketing, may we recommend that you check out our courses to get yourself upskilled. In particular, take a look at these two:
For those new to Digital Marketing:
Digital Marketing 101
Digital Marketing 101 is a 26-part online training course designed for students who may know very little about Digital Marketing, touching on a wide range of Digital Marketing topics over a six-month period.
For more information about Digital Marketing 101, please click here.
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For those who have a solid understanding of the basics of Digital Marketing but worry that they’re falling behind on all the latest developments:
This brand new, hot-off-the-virtual-presses course is dedicated to delivering the very latest information about Digital Marketing. It is freshly developed in 2019 and will be revised and updated throughout the year.
This online training course covers exactly what you need to know to survive and prosper in 2019, across a variety of digital marketing disciplines, including:
- Social Media
- Search Marketing
- Online Video
- Marketing Automation
- Paid Advertising
- Artificial Intelligence
- Influencer Marketing
- Data-Driven Marketing
- Content Marketing
- Email Marketing
- Messaging
- Analytics
- Other Technologies to Watch
For full information about the Advanced Digital Marketing course, click here.
Of course, we have plenty of other courses as well. Check out the courses listed here.
