Michael Carney, Author at SocialMedia.org.nz

Garbage In, Garbage Out: Why AI Prompting is So Critical for Success

Are you disappointed with the results you’re getting from AI models such as ChatGPT, DeepSeek,…

In a typical month, 91.7% of Kiwi web users visit a search engine (and all…

Traditional marketing is no longer effective in today’s crowded marketplace, and businesses need to create…

2025

In New Zealand, as elsewhere in the world, social media has become one of the…

By now, if you’re like many Kiwi business people, you’ve probably tried out ChatGPT or…

Localised, Budget-Friendly Digital Marketing Strategies for NZ Small Businesses For New Zealand small businesses, which…

How Social Media Can Help It’s no secret: Kiwis are some of the world’s most…

Building Your Brand Through Authentic Storytelling: A Guide for Kiwi Businesses If you don’t use…

2025

How AI is Changing Search – What NZ Small Businesses Must Do to Stay Visible…

2025

You’ve probably heard that Meta (parent of Facebook and Instagram) is abandoning fact-checking. What you…