Online advertising expenditure continues to grow strongly in New Zealand and has now reached 1.26 billion dollars for the 2019 calendar year, an annual increase of 12.8%.
The most significant growth was in Social Media advertising, up more than 23% in 2019.
Search advertising grew by 15.9% year-on-year whilst advertising in classified and directories grew 4.6%. Display advertising was up 3.9% on 2018.
All data is drawn from the New Zealand Interactive Advertising Bureau‘s Digital Advertising Revenue Report.
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If you’d like to know more about Digital Marketing in New Zealand, check out our online training courses:
Advanced Digital Marketing
This is a thirteen-part course that keeps you up to date with the latest developments in Digital Marketing. For more information, please click here.
Social Media Marketing
If you would like to know more about the full range of Social Media marketing options available to Kiwi businesses, check out our Social Media Marketing course:
The Principles & Practice of Social Media Marketing
This is a thirteen-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
For more details of the Social Media Marketing online course, please click here.
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Mastering Facebook and Instagram Marketing
This is a 13-part course which covers what you need to know to maximise your presence on New Zealand’s most popular social networks, Facebook and Instagram.
For full details of the Mastering Facebook and Instagram course, please click here.
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Digital Marketing 101
Digital Marketing 101 is a 26-part online training course designed for students who may know very little about Digital Marketing, touching on a wide range of Digital Marketing topics over a six-month period.
For more information about Digital Marketing 101, please click here.
Facebook Accelerator Programme
So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.
For more details of the Facebook Accelerator programme, please click here.
The Complete Facebook Marketing Course
For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.
For more details of the Complete Facebook Marketing programme, please click here.
Mastering Facebook Advertising
This is a nine-part eCourse providing a comprehensive introduction to paid Facebook Advertising.
For more details of the Mastering Facebook Ads online training course, please click here.
Instagram Marketing course
If your target audience is Under 35, Instagram absolutely must be one of your marketing options. This course will give you a solid introduction to this fast-growing social medium.
Influencer Marketing course
Our Influencer Marketing online training course is a nine-part course which covers the importance of Influencer Marketing, helps you to determine the smartest and most effective strategies — and to explore how to identify effective Kiwi micro-influencers who will be good ambassadors for your brand.
For more information about our Influencer Marketing course, please click here.
Writing for the Web course
Effective writing has become an absolutely core competency when communicating online. Not just any writing, however. Different media require different approaches. The headline that might have looked wonderful in the newspaper probably won’t fit within the constraints of Facebook or Instagram character counts.
Our Writing for the Web course covers the key elements you need to know to communicate effectively to online audiences.
For more information about our Writing for the Web course, please click here.
Mastering eCommerce
Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.
For more details of the Mastering eCommerce programme, please click here.
How to Prepare an Effective Social Media Brief
Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.
For more details of the How to Prepare an Effective Social Media Brief programme, please click here.
Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
It’s well past time for you to upskill yourself in online video marketing, with our seven week course on Online Video Marketing. For more details, please click here.
