Advanced Social Media Marketing course

This course is designed to drill down into the specific details of the major Social Media channels, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and others.

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Advanced Social Media Marketing course

This is a seven-part eCourse providing a comprehensive update of the latest developments in the Social Media world, both locally and internationally. It supplements and extends the topics we cover in our general Social Media Marketing Principles & Practice course.

This eCourse is conducted on a web-based e-learning software platform, enabling course participants to proceed at their own pace, accessing materials online. This particular eCourse provides content in a variety of multimedia forms, including videos, slideshows, flash-based presentations and PDF files. No special software is required to participate.

Course lessons will be provided in seven parts, for participants to access in accordance with their own timetables. Interaction with the course tutor is enabled through the platform software tools (with telephone backup if required).

COURSE CREATION AND TUTORING
This course has been created and is tutored by Michael Carney.

WHO SHOULD TAKE THE COURSE
Any Business Owner, Marketing, Advertising, PR or Communications professional who wants to keep up with the latest developments in the Social Media sphere. Also, if you’ve taken one of our courses in 2014 or earlier, this is the course you need to bring you up to speed with the latest developments in the medium.

WHAT YOU SHOULD LEARN AS A RESULT OF THE COURSE:

COURSE CONTENTS

Lesson One: The Latest Facebook Changes And What They Mean For You

In Lesson One, we take a fresh look at Facebook and learn about:

  • The newest developments on Facebook including Promoted Posts, Page Post Targeting, Parent/Child Pages, Open Graph, custom audiences, retargeting, subscriptions, local currency pricing and much more – what they all mean and how you can take advantage of them
  • Hot-off-the-press Kiwi Facebook statistics, including New Zealand’s Most Popular and Most Talked About Facebook pages, smart engagement strategies from Kiwi companies and Kiwi Facebook stats by category
  • What people talk about most on Facebook and the implications for marketers
  • Facebook’s new Mobile Strategies and what they mean for marketers in 2016 and beyond
  • Facebook, Amazon and Social Gifting
  • A round-up of the latest and greatest Facebook Tools

Lesson Two: Pinterest & Instagram and The Power Of Pictures

Pictures have taken the social sphere by storm, and Pinterest and Instagram are leading the way! In this lesson we delve in detail into these two social services, including:

  • The latest local and international statistics
  • How leading marketers are using Pinterest and Instagram
  • Pinterest’s Business Pages
  • Why Pinterest acquired Punchfork
  • Pinterest case studies, best practices and inspirational guides
  • What you simply must know about Pinterest’s Secret Boards
  • Compendium, Rummage and other Pinterest clones
  • Instagram’s new ads offerings
  • Instagram’s Privacy debacle

Lesson Three: Twitter

Twitter continues to evolve. Here’s what you should know about Twitter today:

  • How to make optimum use of Twitter Cover Photos
  • Farewell to Instagram, Hello Aviary
  • Making effective use of the Twitter API
  • How to curate your Twitter lists
  • Best practices to clean up your Twitter settings
  • How to find the best Twitter hashtags
  • Twitter Tools you should use
  • Tips for more effective tweeting
  • Top Tweets and posts about Twitter
  • Famous Twitter #Fails: what brands still don’t get

Lesson Four: What you need to know about Google Plus

Google Plus is strategically important, even though the social network still has a much smaller membership base than Facebook. In this lesson, we cover:

  • Google Plus stats and demographics
  • Why Google Plus is so important for SEO — and for your online credibility
  • The implications of Google blending Google Plus with Google Shopping
  • Why Google Plus matters more than ever for local businesses
  • The controversial Google Plus sharing policies
  • How Google Drive now links directly to Google Plus
  • New Google Plus Communities and why they matter
  • How to use Google Plus Hangouts On Air
  • The latest features for the Google Plus mobile apps

Lesson Five: Getting Up to Speed on LinkedIn

In this lesson we cover the key facts you need to know about LinkedIn, including:

  • LinkedIn NZ demographics, including membership by industry sector
  • The new-look LinkedIn homepage and what it means for you
  • Is your LinkedIn Profile optimised for today’s LinkedIn page design?
  • LinkedIn Today and how you can use it to build your reputation
  • The increasing importance of Company Pages — and the opportunities that still exist for first-movers
  • Accessing influencers and thought-leaders
  • Social Proof and LinkedIn Endorsements
  • The importance of the LinkedIn mobile offerings

Lesson Six: Mastering YouTube

THere’s a bit more to YouTube than Gangnam and cat videos. In Lesson Six, we  review:

  • YouTube by the numbers
  • Associated Website Link Annotations and what they mean for marketers
  • The importance of ‘Time Watched’ for higher Video Search Rankings
  • How to use Google AdWords for Video effectively
  • Essential tips and techniques from the YouTube Creator Playbook
  • Viral Videos: the good, the bad and the very very ugly
  • The YouTube Capture iOS App and how it makes posting to YouTube even easier
  • How to Optimize For The New YouTube Design
  • How to Drive Traffic Between Your Videos on YouTube
  • The new rules of video marketing

Lesson Seven: “Big”, Enterprise-Level Social Media Users

Social Media Marketing is traditionally discussed in the context of smaller businesses; but how do large enterprises cope with the demands of Social Media? We review the latest tools and best practices for enterprise-level Social Media Marketing, including:

  • The essential ingredients of any enterprise social RFP
  • Coping with constant technological change
  • Managing social media data across large organisations
  • Cross-channel co-ordination of messages, analytics and infrastructure
  • Creating an pan-organisational social media team
  • Managing rules, restrictions and reputations
  • Promoting social media features and benefits within the organisation
  • Discovering, attracting and sourcing talent
  • Empowering employees for social media success
  • Identifying the roles required for managing social media communities effectively
  • Dealing with the organisational culture challenges
  • Preserving Engagement and Innovation within the enterprise environment
  • Plus the very latest Facebook news and updates

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TIMING

The next course begins on Monday 08 May, 2017.

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INVESTMENT

This seven-part eCourse is available for $497 +GST. However we offer an Early Bird Booking discount of $100 — the course is just $397 +GST for bookings made and payment received by Monday 01 May, 2017.

Bookings are confirmed on receipt of payment, which can be by bank deposit or credit card. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by credit card through PayPal by clicking here.

If you would prefer to pay by cheque or bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the Advanced Social Media Marketing eCourse.

If you have any questions, or would like more information, please email us at [email protected]

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