So now Google is adding a social layer to ALL its operations and Google+ is at the heart of that social initiative. Searching for something on good old Google Search? If you’re logged in to your Google account, the results you’re served are now likely to be shaped by your friends’ views as well as your own past behaviour.

As a result of all this new social focus, Google+ has become the fastest growing social network ever. Since its Beta launch on June 28 2011, Google+ has been quickly adopted by millions of web users around the world — 90 million of them by January 2012.

Don’t be left behind. Sign yourself up today for our four-week Marketing Through Google+ course:

LESSON ONE: SETTING UP
In this first lesson we take you through the processes of setting yourself up on Google+ and building your Business Page(s). We review examples and best practices of those already active on Google+ and take you through some of the social attributes unique to Google+ (including Circles and Hangouts) and how they work differently from Facebook (and what they mean for your business).

LESSON TWO: SHARING & INTEGRATING
Once you’ve hung out your shingle on Google+, it’s time to start sharing. We take you through the most important aspects of social sharing and explore styles and techniques uniquely relevant to Google+. Then we explore the tools that can help you integrate Google+ into other aspects of your online marketing and communications activities.

LESSON THREE: SPREADING THE WORD BEYOND GOOGLE+
To use Google+ most effectively, you need to extend your reach out beyond the social networks and onto other sites. In this lesson we examine the tools and techniques that make this all possible — and share a few secrets to accelerate your effectiveness.

LESSON FOUR: SUCCESS BY NUMBERS
Google’s Analytics capabilities are already legendary; Google+ raises the bar even further. In this lesson we explore Google+ Social Analytics, Page Analytics and the newest Google+ service, Ripples: Ripples let you see your posts spread across Google+, who’s sharing and resharing your content, and whose opinions matter.

TIMING
This course begins on
Wednesday February 29.

PROGRAMME CREATOR
The Marketing Through Google+ course has been developed by Michael Carney

INVESTMENT
This new Marketing Through Google+ course is available for $397+GST. However we offer an Early Bird Discount of $100 for bookings received by Wednesday February 22.