So how knowledgeable are you about what’s happening in digital marketing in New Zealand?
Here are seven questions to test your digital marketing knowledge:
1 Which is expected to grow more strongly in NZ in 2017, digital or non-digital spend?
2 What are Facebook Instant Articles and why are they important?
3 What are the names of the digital voice assistants belonging to Apple, Google, Microsoft and Amazon — and which was the one most in evidence at the 2017 Consumer Electronics Show in Las Vegas?
4 Snapchat recently released what new type of video?
5 Who recently purchased LinkedIn and how much did they pay?
6 How many Kiwis belong to Facebook, according to their latest membership data?
7 There are now at least 600 million AMP pages on 700,000 domains. But what exactly is AMP and what does it do?
(Email us with your answers at info (at) socialmedia.org.nz — all correct answers will go into a draw to win a free course)
PS If you feel you’re falling short, upskill yourself in Digital Marketing for 2017 with our online training courses – SAVE $100 with our Early Bird Rates
Here are the current courses (click on the links for more details about each course):
SOCIAL MEDIA MARKETING COURSES
Social Media Marketing Essentials
Social media is an ever-changing environment and unless you’re involved on a day to day basis you’re unlikely to stay up-to-date with the latest developments in the medium. So we’ve devised this social media marketing essentials course to capture the latest developments across the expanding world of social media for 2017.
For more details of the Social Media Essentials course, please click here.
This course is designed to drill down into the specific details of the major Social Media channels, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and others.
For more details of the Advanced Social Media Marketing programme, please click here.
So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.
For more details of the Facebook Accelerator programme, please click here.
This is a seven-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
For more details of the Social Media Marketing online course, please click here.
For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.
For more details of the Complete Facebook Marketing programme, please click here.
Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.
For more details of the How to Prepare an Effective Social Media Brief programme, please click here.
This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.
For more details of the How to Use LinkedIn Effectively programme, please click here.
How To Create Effective Facebook Posts
The biggest challenge for any business using Facebook pages these days? Creating Facebook posts that get noticed and get shared.
So we’ve created a four-part online training course for New Zealand organisations that tackles this problem head on, identifies the secrets of effective Facebook posts and shows you exactly what you need to do to stand out on Facebook.
For more details of the How To Create Effective Facebook Posts short course, please click here.
ONLINE VIDEO MARKETING COURSE
Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.
So let’s cut to the chase.
It’s well past time for you to upskill yourself in online video marketing.
That’s why we’re launching our newest short course on the topic.
For more details of the Online Video Marketing course, please click here.
Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.
For more details of the Mastering eCommerce programme, please click here.
This is a seven-week eCourse providing a comprehensive masterclass on selling on Trade Me. The course presumes you are already familiar with the basics of selling on Trade Me.
For more details of the Advanced Selling on Trade Me programme, please click here.
Smartphone usage has hit the tipping point, in New Zealand as elsewhere. According to Google’s Consumer Barometer (July 2015), three-quarters of New Zealanders now have smartphones — and these devices are dramatically changing consumer behaviour, with significant implications for Kiwi businesses.To help you master this challenging mobile environment, we’ve created a dedicated online training course about Mobile Marketing.
For more details of the Principle & Practice of Mobile Marketing course, please click here.