If you haven’t already mastered Social Media Marketing, you’re missing out on a vital weapon in your marketing arsenal.
Not yet convinced? Check out these key statistics which show why you should be marketing in Social Media in 2019:
- 90% of Kiwis between 18 and 39 now use social media (Colmar Brunton research)
- Facebook alone reaches 61% of Kiwis in a typical month (Nielsen Online Ratings June 2018)
- Older audiences can be found there too. 70% of those in the 60-64 age group use social media, as do 66% of those aged 65-69 and 58% of those over 70 (Colmar Brunton research)
- A word of warning: Social Media Marketing is not just a matter of tossing a few ads on Facebook. “Kiwi social media users are open to connecting with brands but brands must have a good reason to be using social media understand who they’re engaging with, and what they’re interested in. “ (Colmar Brunton Innovation and Business Development Director Vanessa Clark)
- Social Media is not just for connecting with friends. 40% of New Zealanders have been contacted about a potential job opportunity via a social media network and 17% of New Zealand respondents had successfully secured a new job opportunity in this way (Kelly Global Workforce Index)
- Kiwis use Social Media for purchase recommendations. 85% of buying decisions are made by researching the web for recommendations and information. 92% of Kiwis trust recommendations from their peers. (Localist)
- They’re very frequent visitors. 24% of Kiwis use their 4G smartphone or tablet to check social media apps at least 20 times a day (Vodafone 4G Network Report)
- Social media is now considered more important than traditional print advertising in [industries such as] the food and beverage industry (Grant Thornton International Food and Beverage report)
- “Social media has increased the speed of delivery of the message to market, enabling adaptability and a quick reaction time, but only if the organisation is geared up for it. An online presence can be a game changer for companies operating in a country like New Zealand, where retailer power is concentrated.” (Grant Thornton New Zealand Partner and National Leader, Food and Beverage, Simon Hunter)
- Mastering social media can lead to more effective business development too. 92% of business people say that networking is a key part of professional development and business success, but only 8% of respondents chose social media outlets such as Facebook, Twitter and LinkedIn as their preferred method of networking. (The Icehouse survey)
Have we made our case about the strategic importance of Social Media Marketing? Then may we recommend that you take a look at our online training courses.
How the courses work: on the first day of each course, we send you login and password details, at which point you are able to access all lessons. Then twice a week over the next several weeks we send you Course Notes for each Lesson.
Please note that you are able to access the course anytime 24/7, and can proceed at your own pace through the course — the course remains online for you to access when convenient.
Here are the course details (click through for more information):
The Principles & Practice of Social Media Marketing
This is a thirteen-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
For more details of the Social Media Marketing online course, please click here.
Digital Marketing 101
Digital Marketing 101 is a 26-part online training course designed for students who may know very little about Digital Marketing, touching on a wide range of Digital Marketing topics over a six-month period.
For more information about Digital Marketing 101, please click here.
Facebook Accelerator Programme
So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.
For more details of the Facebook Accelerator programme, please click here.
The Complete Facebook Marketing Course
For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.
For more details of the Complete Facebook Marketing programme, please click here.
Mastering Facebook Advertising
This is a nine-part eCourse providing a comprehensive introduction to paid Facebook Advertising.
For more details of the Mastering Facebook Ads online training course, please click here.
Instagram Marketing course
If your target audience is Under 35, Instagram absolutely must be one of your marketing options. This course will give you a solid introduction to this fast-growing social medium.
You’ll find out the details of this Instagram Marketing seven-part online training course by clicking here.
Influencer Marketing course
Our Influencer Marketing online training course is a nine-part course which covers the importance of Influencer Marketing, helps you to determine the smartest and most effective strategies — and to explore how to identify effective Kiwi micro-influencers who will be good ambassadors for your brand.
For more information about our Influencer Marketing course, please click here.
Writing for the Web course
Effective writing has become an absolutely core competency when communicating online. Not just any writing, however. Different media require different approaches. The headline that might have looked wonderful in the newspaper probably won’t fit within the constraints of Facebook or Instagram character counts.
Our Writing for the Web course covers the key elements you need to know to communicate effectively to online audiences.
For more information about our Writing for the Web course, please click here.
Mastering eCommerce
Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.
For more details of the Mastering eCommerce programme, please click here.
How to Prepare an Effective Social Media Brief
Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.
For more details of the How to Prepare an Effective Social Media Brief programme, please click here.
How to Use LinkedIn Effectively – For Your Business And Your Career
This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.
For more details of the How to Use LinkedIn Effectively programme, please click here.
Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
It’s well past time for you to upskill yourself in online video marketing, with our seven week course on Online Video Marketing. For more details, please click here.
